Kentucky
Country, Jazz, Bluegrass
Tupelo
Gospel, Country, Rock n Roll
New Orleans
Jazz, Blues, Rock
Nashville
Country, Rock, Classical
Atlanta
Hip-Hop, R&B, Rock
Tennessee
Country, Blues, Rock n Roll
South Carolina
Country, Jazz, Blues
Mississippi
Blues, Rock
Louisiana
Jazz, Cajun, Blues
Welcome to Where Music Was Born
Discover the American South and win a dream trip to the birthplace of music
Where Music Was Born celebrates the rich musical heritage of the American South, the birthplace of blues, jazz, country, and rock ’n’ roll.
Explore legendary destinations including Atlanta, Kentucky, Louisiana, Mississippi, Nashville, New Orleans, South Carolina, Tennessee, and Tupelo.
Find out where to hear live music, join iconic festivals, and experience authentic Southern culture — from food and nightlife to sports and local attractions.
Start your journey through the sounds, stories, and spirit of the South, and enter for a chance to win a dream trip to where music truly began.
Win a Dream Trip
to the American South!
Travel South have partnered with Delta Air Lines to give one lucky traveller the chance to experience the birthplace of American music.
Follow in the footsteps of music legends, explore iconic destinations, and feel the rhythm of the South on this unforgettable adventure. Enter now for your chance to discover the music, culture, and magic that have inspired generations.
How to Enter
- Explore the destinations
- Browse their itineraries
- Tell us which destination inspires you the most
Want to boost your chances?
Earn extra credit by creating your own Vacaay.com list itinerary and sharing the link in your entry.
Explore the destinations featured on the Where Music Was Born website, browse their itineraries, and tell us which destination inspires you the most and why.
Want to boost your chances?
Earn extra credit by creating your own Vacaay itinerary and sharing the link in your entry.
Your Gateway to the American South
Discover the sounds, stories, and soul of the American South with Helloworld, our exclusive travel partner for the Where Music Was Born campaign. Helloworld has curated a collection of unforgettable travel packages across our partner destinations, with each itinerary designed to immerse you in the birthplace of blues, jazz, country, and rock ’n’ roll.
If you don’t win the dream trip competition, Helloworld still has you covered. Their specially crafted packages make it easy to experience the South’s legendary music, iconic festivals, rich culture, incredible food, and vibrant nightlife.
Start planning your journey today and explore exclusive deals created just for this campaign.
Choose your southern soundtrack.
Louisiana
Mississippi
South Carolina
A vibrant and diverse history in rock, metal, and hip hop, with each genre playing an important role in shaping the state’s musical identity.
Tennessee
Atlanta
Nashville
New Orleans
Tupelo
Kentucky
